Beauty and luxury / Singapore

Beauty and luxury campaign production in Singapore.

Ambassador shoots, launches and retail content for beauty, fragrance and jewellery houses.

made in singapore. since 2016.

A large share of our work is for beauty, fragrance, jewellery and luxury houses: launch campaigns, ambassador shoots, travel retail content and editorials, for brands including Cartier, Prada Beauty, Clarins, YSL Beauty, Lancôme and Loewe.

These brands are particular for good reason. Skin has to look like skin, gold has to look like gold, and the talent’s time is measured in minutes. We plan for all of that before the first light goes up, and we produce film and stills from one set so the campaign looks like one idea.

These jobs reach us from brands directly and through their PR and creative agencies. Either way, the team that plans the shoot is the team on set, from the first call to the last approved file.

What luxury briefs need

Beauty and luxury work comes with more rules than most: approved angles for talent, exact product colour, how a logo can and cannot be cropped, and approvals from a head office in another time zone. None of that is a problem if it is known on day one. All of it is a problem if it turns up in post.

We ask for the guidelines before we write the treatment, and we put the approval rounds into the schedule as dates. Product is checked on set against the real thing, so the grade and the retouch start from the right colour.

Talent time is the scarcest thing on these shoots, so the day is planned around it. Hair, make-up and wardrobe are locked before arrival, lighting is set on stand-ins, and film and stills are both ready when the talent walks on.

Who this is for

A good fit

  • Beauty and fragrance brands launching a product, a shade or a regional ambassador.
  • Jewellery and watch houses that need product and talent shot with equal care.
  • Travel retail and in-store teams who need content for counters, screens and social.
  • PR and creative agencies producing for luxury clients in Singapore and the region.

Probably not us

  • Mass e-commerce packshots by the hundred.
  • Influencer content with no production behind it.
  • Briefs that want the look of luxury on a fast-fashion schedule.

What we make

  • Ambassador campaigns

    Celebrity and regional ambassador shoots, run with the discretion and timing those days demand.

  • Launch films and key visuals

    Hero film and stills from one production, so every asset belongs to the same campaign.

  • Beauty and product close-ups

    Texture, swatches and packaging, lit for detail without losing the mood.

  • Travel retail and counter content

    Assets for screens, pop-ups and counters, sized for each fixture.

  • Launch-night portraits

    Talent and guests photographed on the night and delivered to the brand’s release plan.

  • Retouching and finishing

    Skin and product retouching to the brand’s own standards, colour-checked against the real product.

How a job runs

  1. 01

    Brief and guidelines

    Week 1

    We start from the brand’s own rules: talent approvals, product placement, colour standards and what legal needs to see.

  2. 02

    Pre-production

    2 to 3 weeks

    Talent schedules, hair and make-up, styling, set design, product handling and approvals from the regional or global team.

  3. 03

    Shoot

    1 to 2 days

    Film and stills on one set, with your team viewing selects live.

  4. 04

    Finishing and approvals

    2 to 3 weeks

    Retouch, grade and versions, with rounds built in for brand and head-office approval.

Luxury campaigns often need sign-off from a regional or global team. We build those approval rounds into the schedule from the start instead of discovering them in post.

Selected work

More work

Questions we get asked

Do you have experience with luxury and beauty brands?
Yes. Recent work includes Cartier, Prada Beauty and Clarins, and our clients include YSL Beauty, Lancôme, Dior Beauty, Estée Lauder and Loewe.
Can you work within global brand guidelines?
Yes. Most of our beauty and luxury work is produced to guidelines set by a regional or global team, and we build their approval rounds into the schedule.
Do you shoot celebrity and ambassador campaigns?
Yes. Ambassador days are a regular part of our work, from Win Metawin for Prada Beauty to ten celebrities in one evening for Cartier.
Can we get film and stills from the same shoot?
Yes, and it is usually the better use of the talent’s time. We plan one set with two teams, so the film and the key visuals share light, styling and story.
How much does a beauty or luxury campaign cost?
It depends mostly on talent, usage and how many deliverables the campaign needs. We quote line by line after the first call, so you can see where the money goes before anything is booked.

From the field notes

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